MAXAM Jahwa Group formerly known brands. In 1991, SC Johnson Jahwa and exposed the United States established a joint venture Johnson Co., Ltd., United States and Canada by the Johnson brand overall management of the net. MAXAM trademark was subsequently shelved,north face denali, sales plummeted. Jahwa out huge amounts of money to repurchase the 1995 North American net marks,mac makeup, but has missed a valuable opportunity for development.
buyout of P & G Panda
1994, P & G bought the company 140 million yuan Panda brand for 50 years the right to use washing powder,mac brushes, washing powder sales declined rapidly after the panda. September 10,nhl hockey, 2000, the Beijing Daily Chemical Plant reached an agreement with Procter & Gamble, the use of early termination of the contract Panda brand.
to the vitality of 28 U.S. Benckiser
28 vitality of the original date for the Shashi company, was well-known Japanese brand in China. In 1996, Shashi at the time of cleaning and Germany and the United States joint venture, joint venture activity by the use of 28 brands. Today, the vitality of this well-known brand has been hard to find 28 of its trace.
L'Oreal acquired Nurse
little nurse was founded in 1992, was one of the Chinese market three major skin care brands. December 2003, the French L'Oreal Group wholly acquired a small nurse. Today, L'Oreal, although nurses claim that the development of small is good, but both said the industry had been before.
Beiersdorf of M & BONS
2007, the German Beiersdorf to 317 million euros purchase BONS BONS International Group's share of 85%, which is the 2003 L'Oreal acquired a small nurses, domestic daily chemical industry with the largest merger.
Johnson's Great Treasure income
Dabao cosmetics company, founded in 1999, was once its big treasure brand sales in the domestic cosmetics brands in the first. In early 2007, Tai Po started up for sale. July 2008, Tai Po to become a wholly owned U.S. subsidiary of Johnson & Johnson, the industry said the results of a large treasure has been declining in recent years.
