cheap, fast and fashionable fashion influence, perhaps, and overwhelming fashion media can not get away; and perhaps by the international brands competing to seize the Chinese market impact, China The rise of affluent, with the film car with people you are embarrassed to say hello, not the best, but for the most expensive. eager to prove its noble quality, as calm and accept the reality - do not talk about what This is, in fact, very simple,
GAP last year, go to the the GAP's MNG, GAP, NineWest, Kookai, including not yet landed in mainland China H & M, Topshop, ZARA, and so, the international fashion brands on the mode of operation such as an incisive summary, that: products, third-rate price. The
take months to bring the design into a finished product. Procedures are as follows: the famous and expensive to hire a designer to design a dress, in the A state procurement of fabrics, B States dyeing, C carved the country to a small embroidered, and ultimately give birth to it in the D-made dress. As for our The phenomenon is so popular that many fashion brands have begun to line and some refining and then add your own design elements, and ultimately made their own products. These So, when you just fancy a dress London Fashion Week, 3 weeks after similar styles seen in Topshop, it is not surprising things.
At the same time, these McFashion promote the brand image of their own did not slack off, it says that the GAP to hire Sarah Jessica Parker, Madonna and even lone exception to do the spokesperson; TOPSHOP annually spending considerable money as a In addition, the large fashion store design, fashion district in the downtown and adjacent to the location of first-line strategy for luxury brands, employing first-class photographers and stylists ... ... is the case.
in the frequency of innovation is high. Compared to publish only twice a year, first-line brand new clothes, these Can pay the price is the main reason people love McFashion fashion. To MANGO, for example, only 15% of the production processes in Spain. Higher costs due to local, MANGO had to identify the field sources,north face denali, about 25% of the company's products purchased from Morocco, also some from India and Turkey. Jin Sicheng its Asian business with the Chinese: as to the distribution of the 640 stores in 5 continents supply, MANGO most of the production processes are carried out in mainland China. Then look at H & M, now, every year the company purchased more than 400 million garments, H & M does not own the factories, but with its suppliers but has a very strong and active relationship, because it successfully manages 680 stores, more than 900 suppliers and 21 worldwide manufacturers. Not need to do what my mind, we can easily see the reasons for these low-priced brands.
H & M in 2000 and entered the United States, the average price of all the clothing store is only 18 dollars, and even Karl Lagerfeld limited edition fashion design in the 50-100 U.S. dollars is the price , due to cost controls, H & M's product price was low, margins are still able to maintain about 53%; MANGO cardigan sweater U.S. shops for sale, prices ranging from the 28-49 U.S. dollars, pullovers nothing but $ 7 about; ZARA franchise stores in Singapore only 19-26 NZ women jackets, and similar products in other stores to sell to the 40-60 Singapore dollars; TOPSHOP Oxford Street store in London is always surrounded by a wide variety of fashion crowd, compared to H & M, which seems more more Funny some of the streets, a coat at about 20 pounds to 60 pounds between the most fashionable cowboy boots last year, the highest, but also 70 pounds.
As the prices low and simple Scandinavian design, said the spring of 2004, when the H & M flagship store opening in New York, because customers are too crowded, the company had to close for several hours. H & M's inventory turnover rate is the industry's fastest, from design prototyping to only three weeks on the shelf. Successful operation of the Spanish brand ZARA's business marketing strategy has become a current research focus, ZARA, a feature is, according to the diversity of design styles, will be divided into many small apparel products part of the design are many and very little volume. ZARA undesirable products will be quickly eliminated, in order to avoid the backlog had to fire sale out of inventory.
Speaking of which, I could not help but think we live closer to laptop makers Dell's marketing strategy. As a result of the way by a single production, usually only a few days of Dell's stock, it can more quickly to the advantage of falling prices to the customer. As for the practical consumer, we buy Dell seems to always be only one reason - excellent value for money - you can spend thousands of dollars to buy as strong as steel and the timeless and IBM, but in the face prices of the same functions can be achieved much cheaper and fashion design are also considered Dell, as ordinary people can you say? Dell recently said that Dell might buy Apple Mac OS X operating system, authorization, and in the use of the PC operating system. You see, spend time in the industry tycoon also held the latest round of IBM Developer Conference to think about IT industry's hottest topics of the moment, Dell seems more concerned about the needs of consumers. At least, in the PC using the Macintosh operating system makes me feel excited. Links
ZARA
brand ZARA, Spain was founded in 1975, just 30 years, has opened in 1,500 stores worldwide. When fashion magazines also notice when the seasonal trend, ZARA is showing the contents of the window. ZARA offer the lowest price the most fashionable clothing, each year 20,000 kinds of new, unparalleled in the fashion industry. It employed 200 designers, fashion shows from Paris, Milan, inspired by, rapidly absorbed a large number of design elements of fashion clothing. Apparel brands in many fierce competition, ZARA effective profit margins may be the highest in the world garment industry. It became the fashion speed everybody talked about the focus. Currently ZARA store in China has not.
MANGO / MNG
MANGO Founded in 1984, together with the Spanish ZARA two young upstart. Spain has always been dignified clothing feels valued, but MNG women are known for sleek style and fresh, in addition to focusing on modern sense of the city, the more the premise for the design of an easy match. The development of each season are set series, leisure series, uninhibited jeans, modern trend of the series and basic series, five series. The world now has more than 700 stores, MANGO (MNG) into China since 2002, in Shanghai, Beijing and other cities with branches. October 24, 2004 MNG Chengdu Wangfujing store opened, allowing MNG operating in the Chinese market area of more than 3,000 square meters.
GAP
GAP is one of the nation's largest apparel companies. Created in 1969, only a handful of a few employees. Now, it is to have three brands (GAP, Banana Republic, Old Navy), 4200 chain stores, the annual income of more than 13 billion U.S. dollars, 16.5 million employees of multinational companies. In that McFashion, it is hard to avoid GAP. This was all the rage in the world of affordable fashion brands,mac brushes, when linked with many stars such as Sharon Stone wear it to the Academy Awards; and another for the brand so famous is, surprisingly, Lewinsky, pieces of the famous blue dress that is GAP's. Currently no GAP in the stores. H & M
H & M (Hennes & Mauritz) dates back to 1947: in the Nordic city of Vasteras, Sweden (Vasteras), this was a medieval culture, and trade center The treasure, there has been a clothing store called Hennes, Hennes in Swedish that 1968 Hennes in one fell swoop the acquisition of a company called H & M is Europe's largest clothing retailers in 14 countries, more than 840 stores. H & M is currently not set up branches in China.
TOPSHOP
TOPSHOP was established in 1965, the British street fashion brands in the UK now has nearly 300 branches. It is said that TOPSHOP on Oxford Street in London's flagship store, 100 000 new products every week shelves. TOPSHOP store sales of products cover every aspect you can think of, from fur coat to the short coat to a variety of accessories, such as bags, bracelets, underwear, cosmetics and even toys - here, you can Mix and Match the a cool outfit. TOPSHOP often occur in the UK and around the world, the fashion crowd, Madonna, Gwyneth Paltrow, R & B singer Beyonce (BEYONCE), supermodel Kate Moss TOPSHOP are a Fashion magazines are all published in London TOPSHOP's latest styles and mix well-known British fashion designers will compete for the design of each quarter TOPSHOP do. TOPSHOP in the UK has more than just a fashion brand, it has become a popular phenomenon, and even a hot tourist visitors.
