up
IT Times
picture shows France Dupont (STDupont) CEO Alain Crevet President < / p>
Alain Crevet President: We have developed this product, and did not expect today's financial crisis, the reason for the name fi series pen with a lot of air to face the technical challenges of high-tech fields. Such as leather products,vibram 5 fingers, with the astronauts clothing materials, nylon and leather mixed with toughness.
IT Business News Network: Financial crisis, the overall sales of DuPont products, how? Affected?
Alain Crevet President: In fact, different regions have different data, especially in the 08's hard to say because last year we suffered a fire in the factory in France to block the product supply, so many places the shortage of our products are. Last year, from a global point of view, our leather goods are the fastest growing, as well as accessories, the growth is very fast.
Dupont, 20% of global sales come from China (including Hong Kong), so for DuPont China is very important market. At present, our factory has resumed production, there is no supply problem, so hope to restore the original 09, while sales have more improvement.
IT Business News Network: DuPont products, which are mainly targeted at people? Sex ratio? Currently, DuPont's marketing strategy?
Alain Crevet President: gender, from the end user is concerned, 20% of female users, 80% male users. But speaking from the purchase of users, 50% female users, there are many women to DuPont for their boyfriend or husband, choosing gifts. Currently, we are also actively developing female end users.
of age, in the European market, users aged 40 to 60 years old. In the Chinese market, major customers in the 35 to 50 years old. Now we would like to expand the young consumer groups, such as our production Défi series of pen tools, in terms of its simplicity in terms of design or price, are aged 25 to 35 years for the young consumer group.
picture shows France Dupont (STDupont) CEO Alain Crevet President
French classic timeless < / p>
IT Business News Network: Dupont is the master of manufacture lighter, I heard that Peng Zhongguo paint all the fire produced a machine must be four hundred ninety-two processes and six hundred and forty Ten inspection procedures. Can you give us about the Dupont Lighter Enamel production situation, why so many working procedure?
Alain Crevet President: This is a very good question, I have asked the factory technician, production of a lighter paint are Peng Zhongguo need 60-80 hours. If we are thrown into the sea of lighters, it can resist the corrosive sea water. All lighters are polished by hand, assembling, why we have such a quality. Take a very interesting example, South Africa has a customer who bought a gold Dupont lighters and lighters are not careful only to be crocodile bite, so the owner had to give lighter crocodile injected anesthetic. But I never thought lighter from the crocodile came out of his mouth, but still intact, while the crocodile's teeth Luo been lost. Patek Philippe as the advertising slogan put it: In terms of design, in addition to the French designer, which countries currently have a designer Peng, whether to employ a Chinese designer?
Alain Crevet: China has a kind of paint is collected from the trees down the resin is rich in tropical Asia in the paint, lacquer trees juice is not necessarily produced in China, in Japan, Vietnam, Myanmar also has production. Many countries in Europe and America before the Chinese as a synonym for Asia, so we put this paint called Chinese lacquer.
Dupont design concept designer by different countries to influence product design. Since last year,mac makeup wholesale, DuPont has been a design architect to join the Chinese leather goods, but also a design lighters, pens and other fine designers in China in order to pass to the world of Chinese elements, designers are now actively looking into.
IT Business News Network: In 1948, DuPont specifically for the Queen Elizabeth and the Duke of Edinburgh make the final set of wedding travel bag. Can you tell us why that is the last of a travel bag? Then why not produce it? Mr.
Alain Crevet: In World War II, leather raw material shortage. 1948 Dupont designed to produce a stylish smokers for a new product designed - A flammable liquid as fuel lighters, the market reflects the very good. In this situation, Dupont lighters to focus on doing a. Dupont made the suitcase is very well known, in 1948, they received a suitcase order the French government, as a present for Queen Elizabeth and the Duke of Edinburgh's wedding gift.
was later applied to the civilian aircraft were up, and because changes in the way travel makes bulky for travel Dupont luggage cart out of the stage of history. Nevertheless, manufacturing suitcases that we are all the treasures of Peng's fortune,mac brushes, our future will be carried forward. In recent years, China has developed a full line of DuPont products, that is, DuPont's four
IT Business News Network: Alain Crevet President, It is understood that before you as STDupont CEO, has worked at P & G, Dior and other international famous companies, then what is the reason for you to choose Dupont joined the company?
Alain Crevet President: This can be traced back to me 18 years old. In my 18th birthday, my father gave me a Dupont lighter as a gift, and this is the first luxury I have. It left me with memories. Was a very fortuitous opportunity to understand the Dickson Group (1987 acquisition of Dickson Group in Hong Kong Dupont Company) Chairman. At that time through the conversation, I learned Dupont due to poor management, in the way down the wave, or even the verge of bankruptcy. This surprised me, so determined to love this brand when I was young once again back to a healthy development track, so he joined the DuPont Company. After two years of hard work, now the company has made losses for the Dupont won.
with STDupont CEO profile:
Alain Crevet on September 4, 2006, as President joined the management ST Dupont company.
1985, the HEC business school in France after graduation, he was very successful working in the Ministry of P & G beauty care company as marketing director in Europe, Mexico and Latin America, Deputy Project Manager, etc. level.
2000, he served as Chair at Givenchy, and become a member of the Group Executive Committee. During his service, the successful re-launch of Givenchy perfume, beauty and accessories and other products.
Since 2005, he was as a strategic and communication consultant,mac makeup, played in several international well-known brands (such as Dior, Lancia, Schwepps, etc.)
Thanks to his marketing, sales and international management talent with his negative and re-branding experience, ST Dupont company invites him to join.
