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Sportswear Sportswear Wikipedia card competition dedicated to sports clothing. Usually the specific requirements of sports design. Broad sense, including sports wear outdoor clothing.
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presentation of the history of Track and Field Service category weightlifting clothing sportswear ball service water service leotard wrestling sportswear ice mountaineering types of fencing clothes casual sportswear market prospects develop the concept and its development demand for technology professional sports competitors and demand for the fabric development of the concept of artificial weather Laboratory (Technorama) professional adventurer, and the movement of the fabric brand competitors to develop new markets and middle-aged fitness sports apparel sportswear market demand characteristics of the elderly and status of world famous brand in China's successful experience buying guide describes in textiles, sportswear and leisure clothing market, has been a leader in other products, well received by consumers, especially in recent years stressed the machine Sportswear
can of the product, but also critical acclaim, but the only real experts can understand the meaning of functional sportswear, such as the malti-layer, onino-skin, etc., consumers should understand the real function of wear, the the right message to be professionals. Since 1994, many companies based on fiber properties, successfully developed a series of functional fabrics, such as Tactal, Gore-Tex, Lycra,, Polortecfleece etc., in accordance with their end-use demand, respectively, all in the market place . Let fiber companies have found that the Market targeted, the higher the probability of success, according to the key demands of the distinction between different categories, such as age, health, country, pop, sex ...... and so on to 1945, baby boomers born after example, the current aged about five years old or so, basically, they possess the right of the saving and spending, affecting the market mainstream, but with age, the impact of new and old faces a growing market, and is no longer his predecessor . When the ancient history of sports wear everyday clothing and more. Contemporary sportswear in the 19th century. At that time the increasing popularity of sport in Europe, casual sportswear
hence, for hunting, golf and other sports are designed clothing. 19th century, European women have begun 90 years in tennis, biking, swimming and other sports, so tennis dress and striped sailor Shandeng fad. The 20th century, the increasing variety of sportswear, and quickly spread around the world. Since 1911 China National Games athletes began to wear sportswear. Not only the athletes wear modern sportswear, but also become the outdoor physical activity, travel light clothing. Category sportswear track suit
athletes to wear a vest, shorts based. General requirements for body-fitted vest, shorts easy step. Sometimes span does not affect the athletes move his legs, slits on both sides are still pants or loose some degree of release. Vest and shorts, knitted fabric to use more, it also produced silk. Ball shorts and matching services are usually the first type shirt. Ball loose clothing to be a certain amount of discharge. Basketball players usually wear vests, and other ball games in the multi-wear short-sleeved shirt. Football jersey with V-neck habits, volleyball, table tennis, football, badminton, tennis and other sportswear fitted collar is applied and the outer sleeve pants plus blue and red color of the threat line. Tennis shirt in white, woman, wearing a short skirt with. Water sportswear are 3 categories: ① in swimming, diving, water polo, water ski, surfing, diving and other sports, the main wear tight-fitting bathing suit, also known as swimwear. Men wear briefs, women wear a jumpsuit or a bikini swimsuit. The basic requirements for swimwear athletes in the underwater action is not Guzhang pocket water, reducing water resistance, it is preferable to high density, good flexibility, smooth stretch fabric, nylon, acrylic and other chemical fiber knitted fabric production, and wearing plastic, rubber swimming cap and joining hood style. In addition to wearing a bathing suit diving athletes, in general, also equipped with face mask, diving glasses, snorkel, fins and so on. sportswear
② in rowing, the main wear shorts, tank tops, to facilitate rowing oars. Winter with wool knit tops with sleeves. ③ motorboat movement speed, players usually wear knitted sportswear in addition, but often also with good gas through the porous rubber clothing, gluing, and bag-style life jackets raincoat. Clothing should be selected with the water color contrast of red, yellow, easy in the game easily found when the accident occurred. To prevent capsize lightweight rowing, athletes need to wear absorbent wool vest, after absorbing water weighs about 3kg. Weightlifting Weightlifting game players and more clothes to wear thick solid tight knit vest or short-sleeved shirt, together with the strap shorts, and gird wide leather belt. Belt width of not more than 12cm. Wrestling clothing wrestling wrestling vary by service. Such as Mongolian wrestling wear sleeveless leather jacket, also known as Judo, karate wear a white Xie Jin traditional Chinese shirt, down to the knees with a big mouth long pants, belt. Japan and other countries also to distinguish the color belt judo dan grade. Sumo habits naked body, the crotch is only a narrow strip of cloth, Department of pocket crotch, waist belt. Leotard sportswear
leotard Players play in ensuring the ease of the premise, to show the beauty of human body and its movements. Men usually wear white trousers with whole body vest, pants crease straight front and elastic in the pants fitted mouth can also be worn with stockings. Women wear tights, or even socks knitted clothing, and the flexibility to choose a good, bright colors, shiny fabric. Sportswear ice skating, skiing, warm sportswear requirements, and fit close as possible to reduce the air resistance for quick movement. Generally a more solid blend of wool or other wool fibers knitted clothes, wearing a knitted hood. Figure skating and other events, but also pay attention to sportswear styles and colors. Men by wearing tight, chic simple dress; woman wearing a short dress and stockings. Climbing mountaineering sports wear generally use soft wool tights, cuffs, pants should be fitted elastic band, wearing a convex tooth profile of the rubber-soled rock shoes. Adventure of the mountain down jacket to be wearing good thermal insulation properties, and is equipped with a feather hat, socks, gloves. Cloth with bright red, blue and other dark, heat-absorbing and easily be identified in the ice and snow. In addition, the exploration of the mountain can also be made of wear hooded acrylic-type snow clothing, hats mouth, elastic cuffs and trousers can be adjusted to waterproof, windproof, warmth and protection of inner clothing. First of all fencing services fencing services focus on body care, followed by the need to light. By the white fencing jacket, armor, gloves, pants, stockings, shoes, matching composition. T-shirt with a thick pad general, leather, hard plastic and metal protective layer to protect the shoulders, chest, back, abdomen and right side. Press foil, saber, epee sword, such as different kinds of sports wear protective layer of the requirements are slightly different. Foil T-shirt contest, and the outer layer of wire wound power, once stabbed the sword, the electric device that will light the referee; the inner layer of nylon fabric with insulation to prevent sweating conductivity; armor for the mask type, with high strength of wire mesh is made of padded mats ears; under the general long pants and a few centimeters below the knee, and then sets to wear stockings, no pants wrapped. Fencing should try to reduce the volume of services to reduce the chance of being hit. Market prospects in the textiles, sportswear and leisure clothing market, has been a leader in other products, well received by consumers, especially in recent years, emphasis on functional products, but also critical acclaim, but only a real expert came to understand the meaning of functional sportswear, such as the malti-layer, onino-skin, etc., the consumer to understand the function of the real dress, the right message to be professionals. sportswear
Since 1994, many companies based on fiber properties, successfully developed a series of functional fabrics, such as Tactal, Gore-Tex, Lycra,, Polortec fleece, etc., in accordance with their terminal demand for use, respectively, all in the market place. Let fiber companies have found that the fiber. Market targeted, the higher the probability of success, according to the key demands of the distinction between different categories, such as age, health, country, pop, sex ...... and so on to 1945, baby boomers born after example, the current aged about five years old or so, basically, they possess the right of the saving and spending, affecting the market mainstream, but with age, can learn from Figure II; the impact of new and old faces growing market, and is no longer his predecessor. Type casual sportswear development concepts and technologies developed by the demand for consumers, casual clothing and sportswear in the function, distinct from professional sports persons, and the emphasis on easy maintenance, waterproof, windproof comfort, in order to put Sportswear
high consumer behavior, and its peripheral equipment manufacturers have joined the ranks of sales, such as health care and anti-UV protection of fabrics, in order to provide the function of the increasing demand, weavers and chemical help agents continue to develop new commercial fiber and finishing products. Nylon polyester microfiber and fastest growing, high-density and water resistant fabric in the most extensive use of casual clothing. Just put on the location, each product has its own characteristics, can be fully functional, sportswear manufacturers must measure a macroscopic perspective, the entire system, from yarn to retail businesses all must work together for each level, master the basic function of the four elements of sportswear, to achieve maximum efficiency. 1. Protection: wind, water, bad weather. 2. Isolated functions: keep warm. 3. Breathability of: to ensure that the body heat emitted, discharged into the fabric through the body. 4. Elasticity: to provide movement running, jumping, the demand for comfortable, healthy, high-performance features. To the concrete, you must fully understand the fiber, spinning, weaving, fabric density, thickness, weight, color, clothing, and other parameters and integration skills. Only a functional evaluation criteria to measure the merits is wrong,mac brushes, generally speaking, the body - climate - clothing three affect each other. The body is constant, clothing is variable, the human body under normal circumstances, were maintained at 37 ℃ for operation. Movement, body temperature will rise, the body temperature by sweating function returned to normal. The formation of perspiration moisture to be absorbed by the fabric and then discharged into the in vitro penetration. If you can not discharge body heat and moisture in the body and the clothes back and forth between the collision will cause discomfort, the function of human perspiration is normal behavior, and so comfortable or not, have a greater relationship with the fabric, which is wicking consumer demand. Most fibers in the dry state, the body's moisture can be quickly discharged from the skin to the fabric surface. But the biggest problem is that Compared to the man-made fiber, natural fiber moisture better, but the wet sticky feeling, but very uncomfortable, because moisture and sweat produced So comfortable fabrics must meet the following requirements: sportswear
1. Like skin, can regulate the temperature and humidity to maintain comfort. 2. Good moisture absorption and moisture permeability. 3. No smell, does not irritate skin. 4. Extensibility good, does not affect the body extension. 5. Light weight. 6. Persistence of waterproof, anti-pollution features. Water vapor permeability of the fabric comfort fabric, in addition to the relationship between body and clothes, but yet to pay attention to climatic and environmental factors (the clothes, the middle and outer), to meet the human skin function and feel, the fabric must be fixed a variety of climate and environment change. Sportswear main function is isolated from direct exposure to harsh environment and human, to produce a protective effect. Such as wind, water ...... and so on, in order to avoid the invasion of the external climate, most of the fabrics in order to achieve a waterproof PVC coating effect, but have a negative impact - airtight, sweating, can not be excluded and discomfort. The jersey is not the greatest disadvantage of sweat. Knitted fabric is different, in addition to its a stretch, but also the effect of water vapor permeability, to double-sided fabric was better, will not stick firmly with the skin, usually the processing of the inner layer made of silk or rayon staple fiber . Zeyi natural cotton outer material-based, man-made fiber capillary action to distribute the body's moisture absorption, an indirect denial of cotton fiber moisture, perspiration of the skin to achieve instant results, instead of a wet sticky feeling. The function of clothing and material comfort, the air layer thickness and depends on the size, waterproof layer thickness, permeability, good or bad is related to material, the cotton fibers due to moisture absorption is excellent, easy to absorb sweat and skin contact, easy to cause cold wave, but poor, man-made fibers, especially fiber, its surface area, capillary strength, porosity of temperature regulation, soft, so more in line with the needs of functional sportswear. Warmth of the fabric (HeatedClothing) DescenteLtd and MatsushitaEloctricIndustrialCO.Ltd is the world's production of the famous sportswear manufacturer and electronic materials, the two companies developing innovative heat generated by the contact reaction, which is a major breakthrough. Design with the heater in the up to 200 ℃, electronic components can be adjusted to control the temperature of the most comfortable wear, while its flame heat exchange tubes can produce heat, the heat evenly distributed in the jersey on. For the three-dimensional honeycomb structure of the inner fabric,vibram 5 fingers, the back of electronic devices at regular intervals in order to improve the uniformity of heat distribution, you can fine-tune sportswear
temperature, low temperature is 30 ℃, the temperature is 34 ℃, high temperature is 38 ℃, the indoor temperature is higher, 3 hours of continuous wear, do not need to replace the gas bombs, the indoor temperature is low, 4.5 hours can be worn, must rely on gas bombs, continue to provide the heat source. MobileThermo cold winter fabrics not only provide the needs of regional movement also apply to general outdoor sports, there is currently looking forward to a new generation of products, the use of solar energy, store and convert the heat provided by the movement needs. Casual clothing and sportswear consumer areas, the most watched of the four functions of water vapor permeability, water-resistant, waterproof, windproof, in addition to fiber material, yarn structure and fabric of factors, the choice of finishing agents and processing technology, is to show another important factor in functional properties, including PVC coated, microporous coating quality, CF chemical and thin film structure (PTFE, PP, PET) and so on. Water is the basic function of sportswear, in addition to sportswear is still required to have , the same clothes, not because of suction to the outer moisture transfer to the fabric lining. Casual sportswear for the external environment and the relationship between consumers, the functional will be washing, dry cleaning, dust, temperature changes, UV radiation effects, and so strong, abrasion resistance, tear strength and other functional decline. The face of Professional sports competitors developed the concept of fabric and demand the application of an extremely broad field man-made fibers, from the general clothing, used high-tech industrial uses, everywhere, it presents the function and application areas, shine in the textile market, development So far, some high-tech products in the world, Olympic and other international competitions have been respected. Athletics is basically divided into three different models, respectively, and the high standard of professional adventurer who record the race, the other for the race sport enthusiast, such as sports clubs, schools competitions, these players are basically functional have different needs, but the emotional comfort and high functionality is indispensable. Of the top competitors, the main function of demand for low resistance resistance, high strength, lightweight and promote sexual. The pursuit of comfort and health are concerned, their requirements include warmth, anti-UV, absorbent quick-drying, breathable waterproof, deodorant and so on. Provides a pleasant feeling of the wearer, rather than fatigue burnout. Words from the perceptual point of view, fabric, feel, gloss, color change, transparency and other important factors for the fabric works. Artificial weather Laboratory (Technorama) Technorama science point of view, provides a textile project in sportswear design and functional requirements of the experimental evidence. It can accurately simulate the control of the weather conditions around the world, setting weather conditions in the next, the various functions of the jersey fabric to do the assessment of static and dynamic. Professional adventurers and sports competitors fabric jersey fabric 1.Refreshing movement or wicking quick drying with absorbent characteristics of who can be called success. The idea of such clothing design capillarity from trees, such as multi-layer polyester knits Fieldsensor, the inner layer of polyester yarn of coarse support Danny, direct contact with the skin, thin outer layer is a hydrophobic polyester yarn Danny , the surface density structure of the efficiency to accelerate perspiration sportswear
fruit. Cubesensor and Coolmagic fabrics, Aerosensor double warp knitted fabrics, as similar concepts, develop more difference function. Technorama laboratory in the actual operation, to confirm that the run way, Fieldsensor moisture absorption than the average inner fabric T / C fabric to be much lower, as shown in Figure Eight, in addition to the nature of the Speaking of, the current effort to also do R & D reflects sunlight / UV resistant fabric polyester fibers for comparison. 2. Breathable waterproof fabric breathable waterproof fabric design, is the denial of a large rain, fog and snow infiltration, and discharge of sweat the body can be discharged smoothly, in addition to excellent waterproof performance, the wearer does not produce hot feeling, as is well known by the CF fit of Goretex fabric, ideal for mountain climbing and sea activities. Toray's Entrant is coated by the water vapor permeability of PU resin, waterproof material, the inner surface of the fabric excluded from excessive moisture, the current annual production of 1.3 million meters in Japan. Toray another non-coated high-density Chi objects Toray recently developed EntrantG-II, is a different density cellular membrane layer composed of PU, the moisture permeability of 8000g/m2/D, blocking rain in size from 100 to 500μ (from drizzle to downpour). Current R & D Another porous resin can make the fabric from moisture in the high temperature, low temperature, there is thermal effects, while maintaining the fabric moderate moisture. 3. Warm fabrics for textile energy from sunlight, convert it into heat, save on the fabric, to the effect of warm, Unitika such products has been developed, called polyester fiber core part of the accession of zirconium carbide, so that the fabric has thermal effect. Toray's Megacron by the solar energy absorber to absorb the sun's energy, a layer of metal oxide and zirconium oxide filled with fabric made of fibers, the solar radiation absorbed, the infrared heat release, increasing the temperature, to achieve the warm function . Another product Querbinthermo, the fabric to change color of a surface, opposite sportswear
for the ceramic coating, light exposure, when the temperature is higher than normal temperature, the surface will appear white, when the temperature is low, the color into the black. Further development, for mountain climbing and cold weather warm fabric developed by using high-density fiber, in the gas phase, the coating layer of metal, membership will be by the radiation heat transfer, the loop control distributed throughout the fabric . 4. Low resistance force and the movement of fabric ski jumping in the swimming competition project, due to intense competition, often gaps in 0.01 seconds, so the demand for these athletes, the function of low impedance force came into being, to swimwear and words, a fine nylon yarn and elastic yarn Danny blended high-pin count (32G) double warp knitted fabrics, such as Toray's Acquapin fabric to reduce water friction by 10%. Another product Acquaspec its functionality better able to reduce the resistance up to 15%,blackhawks jerseys, from ultra-fine polyester Danny made by surface finishing. Others such as Descente processing companies use a corrugated surface of silk fabric is very thin in the groove, to reduce friction in water features, the same design concept for the air flow to reduce the ski jumping athletes in the air resistance. Dimplex fabric by the Descente and Eschler companies to work together to ski jump in corrugated filaments form a convex surface of the fabric, so that players at the start, takeoff, and the stage of flight, air resistance can be reduced to a minimum. 5. High strength fabric movement in the competition, often intense violent action, such as rapid slip, collide, collision and so on. Dynamonus fabric is high tenacity polyester staple fibers, yarn and 5 ~ 15% P-aromatic polyamide fibers (high strength fiber) blended, with excellent resistance to hot-melt, can be anti-friction, anti-collision and p> Sportswear
mountain climbing, and prevent acute angle of the cut rock, the four main anti-wear properties, as shown in Figure Thirteen, except for sportswear, but has been extended to clothes, water sports service and industrial uses. In addition to movement, in general, consumers are also beginning to concern about its own sportswear, with what functionality? This unit demand has gradually expand. Mr.K.Hayakawa proposed new view of the future, the ancient aesthetic presentation is more new products to respond to different needs. 39 sportswear brand to the market is not limited to this small circle, he pointed at the all the pursuit of fashion, individuality, vitality and quality of the crowd, which will undoubtedly increase consumer groups open to the infinite. 39 sports brand apparel is the first true combination of sport and fashion is reflected in the products of Chinese brands, build a belongs to the Chinese sports series. China sports brand apparel market is a stage 39, it is his roots, sportswear for the Chinese market in particular planned 39 Legend of Speed, racing players, city lazy, Olympic Romance, flying the legendary five core product lines. Legend of Speed and racing which is 39 players on the sports and racing sports apparel popular interpretation of street culture and product representation, and the Olympic Romance sports apparel mainly 39 of 2008 Beijing Olympic theme of the classic engraved, lazy, and the city Flying the legendary fashion to meet the city people's inner needs for leisure. 39 sportswear concept: I am me, that five of 39 sports apparel product line representative for pop culture, and popular culture complement each other. Urban lazy, young urban fashion family as the core, the comfort of sportswear clothing fabrics and casual fashion styles combine brightly lit, and can get a glimpse of South Korea, Japan, the popular clothing elements. Figures dotting the use of lines, enhance texture and movement of clothing, the color of the mixture greatly enhanced the use of visual impact, especially in the name of fashion designers rarely superficial, deep yellow and green, and contradictions with the unexpected effect. For many young people, has a pair of Nike or Adidas sneakers is a very worthwhile thing to show off to explore the underlying, these young people see is the brand and consumer is the brand's unique culture, whether is From celebrities to sports marketing, marketing, marketing their brand is very successful. Should learn from successful examples and learning, 39, sports apparel, January 29, 2006 for its endorsement contract striker Qi Hong, 39 sportswear not blindly follow the trend of this strategy and to follow. 05 has more than two years, 39 sportswear has been active in the expansion of its franchisees across China, over 39 sports and leisure apparel to enthusiasts club in the form of sales of sporting goods, and often organize events or participate in local sports activities manufacturing news. The same goal to make 39 of his sports apparel and agents in the local propaganda more simple and effective. Pre-market solid bedding, clothing for the 39 sports to win a stable consumer groups and a group of loyal followers. With the 2008 Olympic Games approached, 39 sportswear and more of the powerful propaganda and violent, Qi Hong's utmost to speak to a higher sports apparel is the 39 goal mark signals. 39 sports apparel, this is the movement of Chinese own brands, but also load from the hope and desire more. [1] to develop new markets and middle-aged fitness fitness sportswear market is sports, sports apparel market is the business, seems to be no relationship between the two. In actual fact, there is a strong sports and business links. Currently, the sports business in the Chinese business system has become important industries, such as Fuzhou, China Sporting Goods Expo 98 had become the world's third major sporting goods fair. Sport consumption has become an industry, and today's fashion. New research shows that fitness can improve brain function. So that the brain produces a substance called acetylcholine, it makes people feel physically and mentally relaxed. So, whether young or the elderly, regular exercise can make to keep long-term high spirits, good mood, physical comfort, and ultimately achieve healthy growth, or longevity of effect. This is why people more and more attention each year to increase physical activity and consumption into the causes of sports. For the elderly, in addition to these wonderful feelings outside the body, more importantly, enable them to participate in fitness activities and access to reintegration, participation in society, in the new social environment and new social groups were re-find their own social status and social values, re-shape their own image, to establish their position in the new group the opportunity and occasion. Participate in fitness activities to bring all these changes can serve to weaken or eliminate the kind of history out of old, abandoned by society, and various other consumer product dreary loneliness brought about by the negative psychological effects. Reduce the psychological depression, the elderly will re-establish positive psychological reaction and enjoyment of life, and thus make their life, especially spiritual life becomes full, happy. Wear comfortable, good performance sports apparel, fitness activities can bring great convenience. Exercise can be removed from the ordinary clothes are not suitable for sports activities, concerns, and thus can promote their heart and soul into fitness activities. In addition to other features sports apparel, sports apparel production, style, color and fabric of the wearer has long been the role and impact of psychological science and color science clothing confirmed. Style simple, colorful and bright, high quality fabrics of excellent sportswear, the same old people will be induced in the nervous system excitement, pleasure, positive effect, and then stimulated the body's healthy response to the human body. Thus, by wearing his own hi sportswear, will make the elderly more youthful vitality will be more aroused the enthusiasm of their fitness and proactive spirit of participation. By the individual members of a nation, national individual physical health will naturally bring the nation's prosperity. Clearly, the many achievements in fitness activities among the important role of sportswear is absolutely can not be ignored. In Chinese folk, popular since ancient times have martial arts, qigong, shuttlecock, Yangko so effective for fitness and recreation activities in the elderly, and in thousands of years of the epidemic, the transmission of the form to match each with characteristics of sport clothing. Now, with the popularity of sports, sports programs expanded, the community has added the popular fitness activities in badminton, table tennis, croquet, ballroom dancing, Mulan, aerobics and other new sports and fitness equipment. Fitness in older people participate in these activities,mac makeup, although not to ask too much mention of clothing, but with the participation of the depth, the improvement of sports skills, as well as to promote the national health campaign organized various competitions, performances and the increase in recreational activities, people specialized sports clothing will naturally on the agenda. National health campaign to promote the development of Chinese sports business, sports apparel market in China will also promote the overall development. Among them, the middle-aged sports apparel consumption, there is tremendous potential waiting for people to develop. The needs of the elderly apparel features and functional status of the human body, form of growth with age constantly changing, especially when people enter middle age, the body's function, form and psychological changes will be more significant. They are no longer as young as the direction toward the stereotypes, but the tall, short, fat, thin toward the widening differences between individual discrete state evolution: belly big large waist, hips fall, collapse some of the thoracic kyphosis is typical of old age. Faced with such a special group, sportswear manufacturers, if there is no uniform shapes, not uniform sampling, we can not on the assembly line production. Modify the plate, small batch production, will increase costs. This is the most manufacturers do not want to do. Therefore, the current progress in the sportswear for the elderly in the purchase of only Secondly, the elderly outside the body to stimulate the decline in affordability, especially the elderly, as they do not want can not tolerate hard-sleeve, short stand crotch, tight trousers and chemical fiber fabric does not stimulate the body. The traditional Chinese concept of ethics and aesthetics but also makes the elderly to be more cautious in the choice of clothing, introverted, lack of foreign elderly people dress the way in bold, lively and psychological characteristics, and thus apparel color, style, fabric, features and accessories than the requirements of young people is particularly difficult to meet. The elderly people that result in In fact, the elderly on the sportswear consumer psychology and consumer psychology of ordinary clothing are interlinked. With age, experience growth, people's psychological qualities are mature and stable. Thus, the general in the elderly in the choice of sports apparel first asked neither too dark dull colors, and not colorful; colors should be simple and clean, pure elegance, both people feel pleasure, but also a sight to behold; and styles should be sober and dignified, loose decent, comfortable and generous; function should be soft and warm, good elasticity; processing fine, high quality to price ... ...; above activities, etc., have reduced their choice of apparel. Although in recent years, many experts have been calling in clothing in the elderly who want to emancipate the mind, breaking the old traditional costume of Chinese aesthetic concepts and practices, and age feel the shackles of their own clothing, bold use of color and beautiful style, to show the still have the old charm of youthful vigor, but the Chinese thousands of years of traditional concepts and practices can not be achieved overnight to reverse the won's easy Moreover, the Chinese people themselves to make the yellow color is a difficult to match the color of clothing. In this regard, the company has not give their clothes to fully understood. World famous China's successful experience in the garment industry has long been the world's eyes fixed on the huge Chinese consumer market, with the deepening of reform and opening up and the door opened, the world flock to designer clothes and quickly gain a firm foothold. According to reports, the market variety, a variety of dazzling colors of the domestic clothing, the price is not high, but still lost to foreign brands. Survey, the reason why foreign brands favored by consumers, mainly because of the fabric used in clothing feel good, wear soft and comfortable, trendy styles, representing the trend. While the higher prices, but also be acceptable for some wage earners. World famous clothing designer Pierre Cardin in order to open the door of Chinese clothing, had personally come to China 20 times for various cultural and commercial exchanges, after careful consideration and after careful research, the push by the European version of China's suit-type transformation for China theme. Even taking into account the southerners and northerners in China the difference between body and therefore its senior suits in China occupy the foot. According to National Bureau of Statistics information belongs to the United States Rand Corporation survey, several secondary schools in Beijing, at least a set of designer clothes more than half of the children, of which 30% of the children have two or three sets, 10% of children with 4 sets of above. For the sports apparel market, is also facing the same situation. According to China Central Television reported in the program, more than 90% of Beijing high school students are to have a foreign name-brand sportswear such as Nike (including sports shoes and other clothing accessories) for the glory. The reason, Beijing three high school students in a letter to Li Ning tells its detail: do not blindly and ignoring them, but made sportswear half in terms of style, functionality, performance, color and so on are lost to the world famous brand.
