If you intend to open a restaurant, or already have a restaurant, whether it is to do fast food chain, or hot pot restaurants, food and drink, or you have your own How to make your executive team will continue to enable enterprises to finally get customer recognition, as well as investors to like?
reporter conducted a survey of Chinese catering industry, summed up the industry's format, in addition to individuals outside the small restaurant, catering business can be divided into four levels: chain of fast food, cheap specialty restaurant, specialty restaurant and the top senior specialty restaurants.
journalists selected four companies to study the four kinds of Chinese food: Chinese fast food chain on behalf of rural-based, bottom fishing on behalf of specialty restaurants, high-level characteristics on behalf of South Beauty Restaurant, Li representative of the top specialty restaurant dishes at home.
the four companies to provide different products and consumer experiences, their respective business strategies are different,mac brushes, but its development is very exciting.
Category: Chinese fast food chain
behalf of the enterprise: CSC
similar businesses: real kung fu, Lao Niangjiu, East Dawning, Lihua Fast Food
Clearly, McDonald's, Kentucky Fried Chicken in China, not two lone traveler, they expanded the trip, met a lot of cheap Chinese companions --- such as the Chinese fast food, The fast food in the
Li, founder of the village-based positioning depends on the size of the enterprise --- fast food sales in the low 20% to 30%, this million investment. to the end of 2008, CSC had reached 62 stores.
unique
1996, the CSC established in Chongqing, just after the formal training of food and beverage industry, Li paid hesitate full blog. At that time, rural-based business is somewhat similar to the fast food goods lights & ldq join uo; half-breed Chinese fast food and Western fast food Panax open mixed, main dishes are french fries, hamburgers and so on. However, CSC limbo --- Chongqing food is neither critical of the account to buy foreign fast food, but also do not Chinese food is not cold.
this situation continued for two years,mac makeup, In 1998, Li decided to take CSC began to face --- the first transition to the Chinese fast food.
Chinese fast food is both difficult to maintain the taste, but also solve the problem of speed and standardization. CSC how to do it?
CSC with a unique provide early slide chicken sauteed mushroom, bean curd and other Chinese dishes, the meals on the special degrees, and can in the shortest time for customers to dine.
such as a time node,
rely on process, rather than rely on chefs
Chinese food enterprises to lose ground, there is a hurdle to cross --- standardization. is different from the McDonald's burgers, two slices of bread, a beef pie, 1 / 8 ounces of cheese sauce, 1 / 3 oz tomato sauce paper packaging look, a taste of the world, standardization is difficult to complete in the Chinese fast food. .
while the rural-based requirements in food production in the implementation of accurate quantitative data. In order to reduce the impact of field operations on the cook, CSC enhanced the food sourcing,mac makeup wholesale, logistics and production management of all aspects of the process, such as Kung Pao Chicken Ding source of ingredients used for cooking and others have detailed the proportion of portfolio data.
and improving food taste, to any investment in light of a home shop project villages based meals, like walk into any McDonald's the same.
CSC employees want to copy it, without success
in the restaurant industry, business model can easily be copied,vibram 5 fingers, fire up the base when the country after the people actually want to be a second rural base. such as the CSC staff reinvent the wheel, you want to copy their model, the initial development of good , looks like a rural-based twin sisters, but more to the gap was greater, that they can not support.
Why? everyone baffled. In this regard, Li explained that the CSC has been able to copy the expansion of no deviation, in addition to a set of processes in the kitchen, also set in the employment management process,
It is understood that the base in the country, from the hall to do the most common student employees begin, so that the primary qualification necessary for 8 months. in-store management of the core team, many of the base squad leader there in the countryside 5 years experience or more employees. CSC requires not only Pengzhi standardization, it also requires standardization of services, which service personnel system to ensure the implementation of standard by skilled: the door from the guests to leave, visits from health checks to the restaurant, the whole process are used to quantify the level of service standard.
Currently, CSC has 3,000 employees, 62 stores, in the total number of employees in a large, two people per restaurant culture, 3 months after the restaurant can serve as the new management, which forms soft power CSC personnel gradient.
In addition to these human elements, the chain restaurants --- the opening threshold of constantly increasing the height of each store up to millions of start-up capital, but also blocked a group of investors into the Chinese fast food, so that the base in the village scale to maintain a
reporter observed
fast food chains: Delivery time of 60 seconds or less in it?
representatives of such enterprises is real kung fu, the price and location are related to KFC, McDonald's similar.
the city targeting white-collar workers are busy, room rate is crucial. For instance, media reports said, Kung Fu in 2008 in North China, East China launched the food products to ensure that the placing an order to the customer within 60 seconds after the hands, if the time-out, immediately the value of 5 dollars donated 12 ounces of milk glass.
lamp store franchise chain, however, due to the rapid, standardized, fast food products are difficult to change according to personal tastes. For example, in some restaurant review sites, there are many users that the real effort . there is a user said,
Category: Best Restaurants
behalf of the enterprise: sea fishing
similar enterprises: Little Sheep, Northeast, Fei Yang Wang, PAX restaurants, small tail sheep, sipping Xiabu
15 years ago, only 1 million from the Sichuan hot pot, a humble beginning started Yong, did not think today's growth.
recent years, several well-known investment institutions want to inject this of the fastest growing restaurant chain, but Yong refused, simply because the risk of investment from the expansion is not consistent with established business models Zhang Yong .
distribution a
restaurant chain is the only way, Zhang completed sea fishing chain of
Every evening in Beijing, Shanghai, Xi'an and Zhengzhou distribution center Ministry of Planning, will receive a detailed local procurement of raw materials in various branches list. The next morning, just send a few drivers, more than a dozen purchases staff can easily complete the task of procurement stores throughout the region. Distribution Center also completed the purchase, cleaning, distribution and so on.
vegetables, such large-scale production and cost management has also reduced the operating costs.
take
fishing on the seabed in order to eat a dinner, the basic approach is 2 to 3 days in advance booking, if you need boxes, so book ahead of time but also to 2 weeks. there is no pre-booking? you is likely to face a long wait.
However, the waiting time is not so tough. in the waiting area, there are four or five waiters line up guests for free shoeshine and nail services, as well as checkers and other leisure items for your entertainment, but also brought to free fruit, children have a special play area for play. In addition, drinks are free refills, free to female customers of the rubber band will make you stop worrying about the interference of the meal distribution, cell phone will be set up to avoid the clear plastic ... ... wait for the soup spilled onto become a kind of enjoyment, why not it?
sea fishing this is the widely acclaimed new service --- it is fine and even multinational giant to ask .2006, 200 Yum China's regional manager to learn sea fishing tour, their purpose is enhance the management level.
While the hot pot
taste flat, but the sea fishing service or exceed customer expectations. However, because the service staff training and long maturity, some sea fishing slow the pace of expansion. In recent years several well-known domestic and foreign venture capital has looked Yong several times, hoping inject the chain catering enterprises, helping them to expand, but Yong refused.
money fight before the number of stores, the brand may be lost to sea fishing the fastest to die. well-known brand strategy experts
bucket to the sea fishing Guang this evaluation: the high sea fishing with the added value of giving customers a sense for customers to form a However, the customer's
promotion of migrant workers than the chance of MBA?
It is understood that employees sea fishing about 10% of annual turnover, far lower than the 28.6% of the Chinese catering industry employees, the average turnover rate. What is the magic of fishing for sea staff can provide such
all employees in the formal residential or apartment rental in the two Sanju room, not the basement, walking distance of stores can not exceed 20 minutes; every table will have a twelve delicious meat dishes, fruits and weekends , and 9pm to provide bread and yogurt as a snack; children free Jianyang in Sichuan on the private schools do; with a variety of benefits, employee incentives granted to material up to 2,000 yuan per month; in addition to staff, sea fishing is also Each manager will give the parents wages, their children do better in the sea fishing wages of their parents will get more sea fishing ... ... staff to enjoy the
a new employee into the sea fishing, if you strive to do a job, three months can be promoted to foreman, shift manager, regional manager of managers, and even the lobby, such as Beijing and Shanghai, currently regional manager of Yuan Huaqiang is welcome from the door, the waiter, captain, accounting has been done here.
Yong said he hoped more opportunities to leave are not really the high level of education, staff from the countryside, he wants 6,000 employees believe sea fishing in the management staff who Miracles happen in their own body can also occur, which will condense into a spirit of enterprise, and this spirit of competition is undoubtedly the most favorable secret weapon.
reporter observed
parity Restaurants: of course need to talk about
representatives of such enterprises is little sheep. as the development of fast, they often become the object being cloned.
Song Wo Fei Lo, chairman of the capital, in answer to our reporter about the often reflected the unique nature of the product and consumer experience of the above.
order to reflect their own unique, Little Sheep claiming to use Prairie
Category: Advanced specialty restaurants
behalf of the enterprise: South Beauty
similar enterprises: Ah Yat Abalone
Zhang, founder of South Beauty, who in 2008 defeated the Olympic Games for 13 years to provide food service of the U.S. opponents of the Beijing Olympic competition venues catering services, and received an invitation to join the London Olympics.
this vow to the world in the restaurant, the existing more than 30 chain restaurants, an annual turnover of 10 billions of dollars, end of 2008 to attract the billion investment.
spent 12 million yuan design store, worth?
1991, the Zhang Lanhuai hides the $ 200,000 back from Canada in Beijing opened a All of the industry, she's 6 million will be withdrawn from circulation South Beauty's business capital investment. South Beauty
first choice for business meals. Zhang's first store opened in the Beijing World Trade choice. South Beauty restaurant is located in each of the city's most high-end commercial office buildings in prime locations, she wanted Louis Vuitton where there is South Beauty. in Beijing, Shanghai, Chengdu and other cities of the key business district, Zhang has opened 34 restaurants, three clubs and a luxury restaurant, the concept of avant-garde fashion.
South Beauty is its most attractive environment. breakthrough practices inherent in the chain, each restaurant decorated with different styles, each with a different theme, are tailored to employ its world-class designers. The first Beijing International Trade shop is south bridges scene, while the CTS branch in Beijing is a fusion of western classical Chinese elements of modern design, classical Chinese folding fan to do with the menu.
2006 年 10 opening month in Beijing South Beauty's in the yuan. According to ceiling, from France and Italy were a factory custom seats and 18 million from the European collection.
which opened in December 2007 the concept of the restaurant fashion, the SUBU South Beauty's population is young fashion-oriented, cutting-edge designers using the Danish avant-garde design of ultra JohannesTorpe, decorated with eye-catching color scheme like a space capsule dining environment.
as a senior specialty restaurants, South Beauty in food, food in terms of taste, or on the disc are very particular about. According to Yan presented in the paper pen and ink on the table, osmanthus cake wrapped in,
and with the rich colors of these Chinese Chinese food dining environment, most of the layout and the Western restaurant interior design, in which Western-style dining environment, eating in China, Sichuan, for customers to create a unique fusion of Chinese and Western Sichuan experience.
cost control software can be quantitatively
like other Chinese-style meals like South Beauty also face many unique problems such as: consumer tastes different, or not to standardize the problem; dishes myriad complex process, the problem can not be standardized.
in these areas, South Beauty is how to do it? said South Beauty cost control software now used by the Group to focus on purchasing, procurement, is a price. For example, a and so on. If a store sold 50 copies a day fish-flavored pork, bean curd 10, 5 Dongpo elbows. It can be found through the warehouse management software, purchase quantity, such as fish-flavored pork sold 50 copies, one 4, two meat dishes with a total of 20 pounds of meat. This shop into a 50 kg 30 kg of meat should be left, if you left the store 10 pounds of meat, that is less than 20 pounds of meat, vegetables and certainly not to the amount of standardization.
reporter observed
advanced specialty restaurants: come here not just for a meal
representatives of such enterprises is South Beauty, Ah Yat Abalone and so on. As the positioning higher-income white-collar workers, in addition to color, the smell of food, these populations and the environment of the restaurants have higher grade requirements.
Therefore, in the ordinary Sichuan done on the basis of color, flavor and taste, South Beauty also paid attention to
According to He graduated from the U.S. Department of Architecture, Harvard University, born designer, who understands Chinese culture, and very Western design philosophy, his
Category: Top Restaurants
behalf of the enterprise: Li home cooking
similar enterprises: Tam's official food, Jinguchuanqi
Li family restaurant, stay in a Beijing alley outside the building without any sign except the small yard. The restaurant is cool, what it does you have to eat, never accept the order. However, Why do former U.S. President Bill Clinton, former British Prime Minister John Major, former Canadian Prime Minister Helen Clark, Muhammad Ali, Bill Gates, Jin Yong and other celebrities after another?
sea after the sheep in Beijing alley where an ordinary room a small courtyard, hung a sign that read,
restaurant owner named Li Li Shanlin home is authentic --- Banners children who are white flag. Li does not cook the old origin, his identity is a professor of applied mathematics. Lishan Lin's grandfather Li Zijia the House during the late Qing Dynasty Empress governments have systems, Guanju two products, the competent Guanglu Temple, Temple and tube Guanglu Imperial Room, Royal Catering, the size of a state banquet to be by its look over the menu. cleared after death, Li Zijia it from memory to write down these recipes, enough to have a hundred sheets.
and Li Shanlin child to the kitchen to steal the division often, followed by the palace chefs learn to cook a good hand skills. Li old cooking, often called the children into the kitchen to help. by his influence, three daughters a son, Li became the successor of home cooking. One second oldest daughter, Li Li, Li 1984,
1985, the Li family restaurant opened. Li replica of the Empress Dowager Cixi's home cooking recipes, do the . For example, daily consumption of imitation Empress, jujube, fried red fruit, etc.; second for the ready meal, yellow Braised shark's fin, abalone steak white, soft-fried scallop, fish sauce, roast duck and broth jelly, etc.; the third is a soup and sweet, the birds fish ball soup, fried custard, cheese and other sweet walnut. Li
only home cooking dinner every day, every day I just put a table and want to eat, then a few days in advance booking, the price between 200 to 2,000 yuan. The restaurant is only open for dinner, and had arranged dishes, allowed to order, the owner do what you eat.
in the dining environment, the Li family dishes gives a clean, elegant feel. indoor decoration highlights the characteristics of the Qing palace, together with the Qing court's furnishings, exquisite antiques, luxurious restaurant highlighted, there the characteristics of taste and status.
Li Shanlin in the world were opened six branches, each branch of the Li family are descendants of the chef, recipes are secret family recipe. Currently Li family restaurant has been open to Japan and Australia.
reporter observed
Top Restaurants: at every turn to a
representatives of these restaurants is the Li family dishes, Tan's official dishes. These enterprises may not be copied, because the cooks from the door, and even recipes are ancestral.
home cooking, such as Li, the recipe is a little emperor Pu Yi, Empress Dowager Cixi and the Imperial diet menus, home cooking because Li was the founder of the Qing Imperial Household Department ancestors minister, he will more than 3,600 copies of intrauterine recipes bring out the Forbidden City, and taught to their children, this home cooking Li was born.
and Tam official vegetables have a hundred years of history, its founder Tam Chun-Qing high officials, who obsessed with food culture, and often visited the tasting delicacies around the Subway, created this division.
< br>
