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LANCÔME is the world's largest cosmetics group, L'OREAL,vibram 5 fingers, 1935 by the Armand Petitjean founded in Paris, its name from a castle in central France, around the castle full of roses, Petitjean love roses, the beauty that women like flowers have their own profile and characteristics, so the brand name of the castle, the castle's rose to become the brand flag. LANCÔME HR and cosmetics brand Helena HELENA RUBINSTEIN, BIOTHERM Biotherm cosmetics group L'Oreal, etc. belong to the same group has pharmacies VICHY VICHY channel sales and so on. Founder Armand Petitjean love roses, his own garden in the Paris suburb of planting roses, LANCÔME perfume of roses is a typical traditional round flower, bending branches taken from the works of the painter Redouté, he is best at depicting plants and flowers .
1935 年, Armand Petitjean founded LANCOME, name of the concept comes from a castle in central France LANCOSME. Around the castle full of roses, romantic mood, and Armand I also think that every woman is like roses, have their own characteristics and attitude to the castle named LANCOME Rose will become the brand logo,mac makeup wholesale, the earliest perfume started LANCOME, development so far, has been leading the trend of the full range of cosmetic brands. 1964 short grace graceful long-stemmed roses leaves become a brand symbol, not only appear in the ad, also bloom in each product's packaging. Rose is still kind of 60's in the package and began active in a variety of ad attitude, change different colors based on product type, skin care products is a white rose, red or purple color cosmetics rose, sunscreen is a yellow rose. LANCÔME from the start to add in the perfume of roses in wood, began in 1935 in five fragrances, Tendre Nuits and Conquête gentle conquerors on the night with Rose fragrance.
1957 onwards with the perfume of roses and jasmine Envol to formally ask the city, the original shape of the bottle design is a bud, in the end cap with rose buds. LANCÔME roses are real! The flowers planted in 1973 by Delbard trained, beautiful pink roses, buds slender rounded, petal number about 35-40 between. LALANCÔME research and development, from skin care delivery system components on the most can tell. One LIPOSOME (liposome,mac makeup, LANCÔME first introduced the use of students in 1985 were day Cream), but NANOCAPSULES (ng capsule elements introduced in 1996, the use of renewable and renewable youth youth Lotion Eye Cream in), and other skin care products advertised high-tech delivery system, are LANCÔME first applied to the skin care products. In recent years, strong development of the Asian market LANCÔME also the introduction of texture and refreshing, especially for Asian-white skin to oily skin and women's products. LANCÔME number of types of care, emphasizing respect for individual differences to consumers, make up part of the emphasis on
LANCÔME adhere to the elegant style of the brand, but in order to grow the brand popularity and brand power, but also insist on a more plain packaging and price, luxury packaging does not emphasize the aim of highlighting the real image of the brand pro-peace.
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